Cam and Gen dive into the realities of building a two-sided marketplace, changing customer behaviour around sustainability, and why circular fashion only works if it makes commercial sense for businesses.
We also explore Seamlist API, the digital infrastructure helping retailers unlock circular fashion, already working with major brands and set to expand further in 2026. If you are building a marketplace, working in sustainability, or trying to create behaviour change in a tough industry, this episode is packed with practical insights.
Recorded live from the Ammo Podcast Booth at West Tech Fest.
Problem
The fashion industry creates enormous waste, but changingbehaviour is difficult. Marketplaces must solve both supply and demand whilealso proving the model works commercially for brands and retailers.
Solution
The Volte connects lenders and renters through a trustedfashion rental platform that makes sustainability accessible and practical.Seamlist API also gives retailers the digital tools to support circular fashionand create new value across their customer base.
Advice for founders
Build something that matters to you. Focus on creating realvalue and spend your time on your own terms. Your business is only worth whatpeople are willing to pay, so stay patient, celebrate the wins, and keep going.
Show & tell:
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