About Ammo

We started Ammo with a focus on innovative businesses like yours. We know the shorthand and we understand the needs, limitations and opportunities of startups. We're entrepreneurs ourselves. We're a lean team from a variety of backgrounds – none of which are traditional marketing, and after working with over 250 startups around the world. We know what works and what doesn’t.

We believe that what's best for the startup community is best for Ammo, so we share our knowledge freely and regularly through talks, mentorship and thought leadership. We interview startup founders on our podcast Weird Growth, and share curated resources and insights in our monthly newsletter.

At Ammo, we have a no mercy, no malice approach to feedback and advice, our guidance is practical and actionable, and we always ask ourselves if the work we do would be good enough for our own business.

Do you think the way we do? Let's work together.

Ammo proudly supports local innovation

Cam Sinclair


Cam is the founder of Ammo. He's currently working on numerous secret and potentially lucrative projects.

Jack Hallam


Jack is in charge of operations, runs the growth workshops and is the face of Ammo in the community.

Liam Barden


Liam looks after the clients at Ammo. He's the guy you call when you need something done or have a question about your marketing strategy.

Alex Di Giovanni


Alex is in charge of everything brand and design related at Ammo. He handles branding and website projects.

Phoebe Wyles


Phoebe organises & handles Ammo’s socials, our podcast and our monthly newsletter. She also captures our team culture on film.