On this episode Cam & Scotty dive deep into product-led thinking, early-stage validation, founder-led sales, and the uncomfortable truths every startup needs to face before scaling.
Scotty Allen, founder of The Product Bus, fresh from Perth where he ran workshops, coached founders, and delivered the brutally honest Startup Killers event with the team at Everest Engineering.
Ammo sat in on their sessions, played The Product Bus card game, and experienced firsthand why Scotty’s philosophy resonates so deeply with founders: fall in love with the problem, not the solution. The conversation didn’t stop when Scotty left WA, we had to keep it going.
Problem:
You’ve built something real, maybe a prototype with early traction but before you invest in development, you need proof that it isn’t just desirable but commercially viable.
Solution:
The Product Bus runs programs, pit-stops and pre-mvp projects to help startups build stronger evidence for their idea. With product-led thinking and design they help teams build something customers actually want.
One big piece of advice:
Take a hard look at how you spend your time.
If talking to potential customers isn’t at least 75% of your effort—more than building or networking—you’re not focusing on the right things.
Show & tell:
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