September 1, 2022

The Cupcake Effect

Kate Kirwin

She Codes

Kate brought her spark to this episode of Weird Growth. Lover of creating and driven by people and purpose.

You’ll often find her in glitter, coding or hooping outside of She Codes. Why does She Codes exist? Simple. To inspire 100,000 women by 2025. Their programs involve teaching technical skills, connecting women to career pathways, and working with fantastic partners. Their flagship program, She Codes Plus, is a six-month program that is designed to supercharge the tech career of its participants – ideal for women looking to enter, or advance in, the tech industry. They also offer one-day workshops and tutorials. Kate packed a lot of brilliant advice on this episode so strap in.


We need another million people in tech in Australia by 2025. She Codes solves both the hiring and diversity problem of the tech scene.

One big piece of advice

It never hurts to ask. Everyone is so nice. What the worst that can happen? An ignored email? And listen to you customers. Don’t be afraid to ask them what they want.


00:00 – Introduction

01:37 – The business Kate would start today

06:00 – How She Codes reached their first customers

07:14 – Why Kate took the leap

09:16 – Their first partnership with BHP

11:55 – What next level customer validation looks like

12:52 – The Cupcake Effect

14:07 – What we can learn from the cupcake effect

18:18 – Spacecubed turned 10 – Here are some of Kate’s highlights

20:44 – Kate’s advice for encouraging STEM

23:46 – What’s next for Kate and She Codes

24:46 – How East Coast states differ to Perth

27:20 – Be helpful first

28:17 – How Kate asks customers for feedback

Show & tell:

- Code tutorials - code.org - https://code.org/

- She Codes Website - https://shecodes.com.au/

- Slack - https://slack.com/

- HubSpot - https://www.hubspot.com/

- Kate on LinkedIn - https://www.linkedin.com/in/kate-kirwin