December 9, 2022

Teach them how to fish

Josephine Muir and Mary Webberley

Noisy Guts

Co-Founders Josephine Muir and Mary Webberly joined us on Weird Growth for a packed full of goodness and easily digestible episode.

When eating certain foods, many people suffer from irritable bowel syndrome (IBS). They often require an intense low-fodmap diet which can be hard to stick too. Josephine and Mary wanted to solve this issue and they came up with Noisy Guts, they conduct research on gut health, provide recipes to help your gut health and have their own products including protein balls and shakes.


People with irritable bowel syndrome are suffering with symptoms and have a specific diet to minimise these symptoms. Noisy Guts provide food options that don’t cause these symptoms.

One big piece of advice

Mary’s - Know your numbers, your costs, your economics, margins and do your numbers work?”

Josephine’s -Make sure if you’re a sole founder, you are not stuck inside your head, don’t isolate yourself at home, don’t listen to the voices in your head.


00:00 - Introduction

01:46 - The business they would start today

03:30 - Solving the product market fit

04:30 - The problem being solved – Troublesome guts

05:50 - The wicked problem

07:20 - Symptoms of Irritable bowel syndrome

09:27 - The hangry problems Josephine was facing everyday

10:50 - Finding their first customer

14:40 - The confidence to jump off the cliff

17:30 - The benefit of accelerators

20:17 - Hurdles with Med Tech

22:47 - Super Flora and the importance of brand

25:49 - Teach someone how to fish, just don’t feed them

30:03 - Lifetime value customers

33:20 - Tips on pitching from the pitching Queen

38:20 - Investing in the team, not the product

40:00 - Founders are nuts

40:15 - One big piece of advice from the pair

43:10 - A one sentence pitch

Show & tell:
- Mailchimp: https://mailchimp.com/en-au/?currency=AUD

- Klaviyo: https://www.klaviyo.com/

- Stripe: https://stripe.com/en-au

- Noisy Guts website: https://www.noisyguts.com/